Amazon Seller Central is the platform where businesses and individuals manage their sales on Amazon. Sellers use this dashboard to add products, track orders, communicate with customers, and review their performance. Logging in to Amazon Seller Central gives you access to these tools and more. You can reach the login page by searching for “Amazon Seller Central login” in your browser and selecting the official Amazon result.
Where to log in to Amazon Seller Central?
To log in, sellers must use the dedicated Amazon Seller Central login page. This is different from the main Amazon shopping site. It is specifically built for managing your selling account and tools.
Follow these steps to log in correctly:
- Open your browser and search for “Amazon Seller Central”
- Click on the official Amazon Seller Central result
- Select the Sign in option at the top right of the page
- Enter your email or mobile number linked to your seller account
- Provide your password and press Sign in
- Complete the two-step verification process if it is enabled
You can also log in using the Amazon Seller mobile app. This app is available for both Android and iOS and gives you access to most features found on the desktop version.
What can you do once logged in to Amazon Seller Central?
Once inside Amazon Seller Central, you will have access to a wide range of tools designed to help you grow and manage your business on Amazon. This dashboard gives sellers real-time updates on orders, returns, payments, and product performance.
Main features include:
- Listing and managing products
- Viewing and fulfilling orders
- Communicating with buyers
- Managing inventory and stock levels
- Running ads and promotions
- Accessing financial reports and transaction history
- Setting shipping preferences
- Managing account health and performance
Having an account allows sellers to track their growth, optimize listings, and provide better service to customers.
Sign up for Amazon Seller Central – How to become a customer?
Joining Amazon Seller Central gives businesses access to millions of shoppers. Whether you’re a small shop or a large brand, the platform offers tools for scaling your online sales. Sellers can register as an Individual or Professional depending on their sales volume and goals.
Steps to create an account:
- Search for “Register Amazon Seller Central” in your browser
- Choose to create an Individual or Professional account
- Enter your business name and email address
- Verify your identity with a phone number
- Provide a credit card and bank account for payments
- Upload a valid ID such as a passport or national ID
- Fill in tax details for legal compliance
Once registration is approved, you can begin listing products and managing your store.
Forgot your Amazon Seller Central password?
If you cannot remember your password, Amazon offers a simple recovery process. This works with either your email address or mobile number that is registered with your account.
To reset your password:
- On the login screen, click on Need help?
- Select Forgot your password
- Enter your registered email or phone number
- Complete the captcha to prove you are human
- Follow the link sent to your email or phone to set a new password
If the reset email does not arrive, check your spam folder or try again. You can also use your mobile number instead of email if you previously added it to your account.
Troubleshooting login issues with Amazon Seller Central
Login issues are common and usually easy to fix. They can be caused by incorrect credentials, browser problems, or system security settings.
Common problems and solutions include:
- Wrong password or email: Use the forgot password option to reset it
- Two-step verification problems: Try using a backup device or contact Amazon support
- Locked account: Wait for 24 hours or contact support for help
- Browser issues: Clear your cookies or try another browser
- App not working: Reinstall or update the Amazon Seller app
If none of these solutions work, reach out to Amazon Seller Support through the help section on the login page.
Extra security tips for logging in to Amazon Seller Central
Keeping your account secure is vital to protect your business and customer information. Hackers may try to gain access through phishing emails or weak passwords.
Security tips for your seller account:
- Use a unique password that includes numbers, symbols, and upper- and lowercase letters
- Turn on two-step verification to add an extra layer of protection
- Never share your login details with others
- Avoid logging in on public or shared devices
- Be cautious of fake emails pretending to be Amazon
- Only access your account through the official Seller Central page
A secure login process helps prevent unauthorized access and protects your revenue.
Frequently asked questions about Amazon Seller Central login
No. You need a separate Seller Central account to access seller tools and manage inventory.
You can choose an Individual plan with no monthly fee or a Professional plan with a fixed monthly cost.
You can use a backup method or trusted device set up earlier. Otherwise contact support to recover your account.
Yes. You can upgrade your account in the settings at any time.
Amazon supports sellers in many countries. Check availability by visiting the Seller Central homepage.
Yes. After logging in, go to your account settings to update your email address.
The app allows basic functions like order tracking and messaging. The full dashboard is available on desktop.
Check the reason in your performance notifications and submit a plan of action to appeal the suspension.
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